Author: Jessica DuBois

Home Improvement Spending Motivators by Generation by Jessica DuBois Home improvement spending is up this year, and that’s because various generations are spending more on renovations than ever before. The reasoning behind this is because more individuals are buying houses and updating their homes to their liking. Millennials, Generation X, and baby boomers, all have one thing in common: they are buying homes, and spending money to fix them, but all for different reasons. Millennials Millennials—also known as Generation Y— are individuals born between the years of 1981 to 1996. This group of individuals has been dubbed the “renovation generation,”…