A recent article posted on Inman is speculating that internet giant Google is “tiptoeing toward real estate” from several different angles. The article outlines several acquisitions and strategies that would suggest their entry into real estate.
Their thesis in a nutshell:
– Google recently launched home services advertising and will soon unveil a mortgage comparison tool.
– Google investment arms back two online real estate marketplaces and one agent-matching site.
– The Internet giant is pioneering 3-D virtual tour and smart home technology.
Read more at 8 Ways Google is Circling Real Estate (subscription may be required)
