The National Association of Realtors (NAR) recently launched a new quarterly household survey called Housing Opportunities and Market Experience (HOME). The report was created to monitor consumer sentiment about the housing market and will cover a wide range of topics including real estate trends, including current renters & homeowners’ views regarding homeownership, whether or not it’s a good time to buy or sell a home, and expectations and experiences in the mortgage market. The first issue was December, 2015 and concluded:
“Although only half of surveyed households believe the economy is currently improving, nearly all young renters eventually want to buy a home, and a convincing majority still view homeownership as part of their American Dream, according to a new quarterly consumer survey released today by the National Association of Realtors®. Additionally, a newly-introduced index tracking the financial outlook of households found that compared to earlier this year an increasing share believes their personal financial situation will improve in the months ahead.”
Indeed. Successful real estate investors stay on top of current trends and are in touch with what consumers want.
Click here to read the full report.