ATTOM Data says we live in a world of geocodes. But, you may be thinking; what the heck’s a geocode and how does geocoding work? With that quesiton in mind, they recently posted an article to help shed light on this technological innovation.
Any website or app that requests your name and address will potentially convert that data into geocodes for use. Often, the data are used for analytics and marketing purposes but geocodes are also used by rideshare and food delivery apps, real estate companies and property investors, urban planners, insurance companies for risk mitigation, and countless other use cases.
Geocodes are unique identifiers consisting of numerical or alphanumeric characters. They represent specific physical geographic locations using latitude and longitude coordinates. The codes are so useful because they can be used to detect patterns in data.
Click here to read the full article at ATTOM Data Solutions.
