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    You are at:Home»Infographics»Radio Reaches 91% of U.S. Population

    Radio Reaches 91% of U.S. Population

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    By Brad Beckett on February 19, 2021 Infographics

    Today’s infographic from Statista reminds us that out of all the media that is used to reach customers, radio still comes out on top.  In fact, citing data from Nielsen, on any given week radio reaches 91% of the U.S. population.  Indeed…Stay safe and have a Happy Friday!!!

    “According to Nielsen’s measurements, far more than 200 million Americans aged 18 and older listen to the radio at least once a week, equaling a reach of 91 percent of the adult population. Smartphones and television share second place, both reaching 85 percent of U.S. adults in any given week.”

    Radio's Unparalleled Reach

    Hat tip to Statista.

     

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    Brad Beckett
    Brad Beckett
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    Director of Education & Outreach, National Real Estate Investors Association

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