Realtor Faces Backlash for Using Half-Naked Fitness Models to Promote Listing

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Earlier this year a realtor in Houston, Texas enticed buyers with “free tacos” with the purchase of a home.  Now we’ve come across another “innovative” realtor in the same market that used half-naked models to help promote a listed property.  According to the Houston Chronicle, with the approval of the homeowner, the realtor posted photos of scantily-clad fitness models posing throughout the home.  Of course as the complaints started rolling in they were promptly removed.  However the models helped garner over 20k views within the first 24 hours of its posting. The report also quoted the realtor as saying she’s always been known as the “potty mouth” real estate agent with an edge.  Indeed…

“The tattooed models are shown performing normal household tasks like changing a light bulb or cooking. The photos helped her book six showings the day after they went live, she said…She took photos of the models throughout the home to show a more realistic scenario of a young couple walking around partially clothed…”

Houston Chronicle: Photo Courtesy Of Kristin Gyldenege

Click here to read the full story at the Houston Chronicle.

 

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Director of Education & Outreach, National Real Estate Investors Association

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