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    You are at:Home»Rentals»Top 20 Cities for Generation Z Renters

    Top 20 Cities for Generation Z Renters

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    By Brad Beckett on March 8, 2021 Rentals

    Last month we had a post about Generation Z entering the housing market and this month we’re discovering where they want to live.  A new report from RENTCafé says small towns in the heartland of America are now trending for Generation Z renters.  Yes…that’s right… they’re renting now but who knows for how long.  RENTCafé says this emerging cohort, aka Zoomers, is the fastest-growing active renter segment in the U.S. and their locations of choice are just the opposite of their Millennial predecessors.  Indeed…

    “Surprisingly, the trending locations preferred by Gen Z are small towns in the heartland, in the Midwest as well as in parts of the South, favored not only for being more affordable, but also for offering a vibrant local scene that feels authentic and closer to home for these young adults who are starting out in life in times of great uncertainty and change.”

    Just so you know;  Generation Z is the generation born between 1997 and 2012 – 2015 (apparently that hasn’t been finalized yet) and there are approximately 68 million of them in the U.S.

    chaneg in share if rental applications by generation

     

    Top 20 Generation Z cities for renters

    Click here to read the full report at RENTCafé.

     

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    Brad Beckett
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    Director of Education & Outreach, National Real Estate Investors Association

    Related Posts

    Top 10 Housing Markets Most Affordable for Renting

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