In their latest Self Storage National Report, Yardi says national advertised rates slipped 0.2% year-over-year in January as slowing migration, softer demand and ongoing development weigh on performance. Midwest markets outperformed, while Sun Belt metros faced continued pressure. Interestingly, while they report that from December to January, the national average advertised rate declined 0.2%, this figure contrasts with January 2025, when rates rose 0.3% despite similar seasonal conditions.
