Zillow Sees Increased Online Home Shopping Activity

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Zillow says that after experiencing a mid-march decline in searches as the pandemic rolled into full effect, they are now reporting renewed interest in home searching as they say Americans have adapted to a temporary normal.   Interestingly, not only did the number of home searches see an uptick in April, they were actually higher than one year ago.  Indeed…

“These are encouraging signals and time will tell if this interest will turn into more offers to buy and transactions.  The coronavirus pandemic has already cost an unprecedented number of people their jobs, which will force many to put plans for a home purchase on hold. Time will tell whether areas of the country with sharper increases in homebuyer interest see quicker economic recoveries, if consumers are feeling confident enough to consider a big purchase like a new home.”  Said Zillow Economist Jeff Tucker.

Metropolitan Area

Date of Lowpoint in
YOY Page Views*

YOY Change in Page
Views – Low Point

YOY Change in Page
Views – April 15**

National

March 22

-19%

18%

New York, NY

March 24

-32%

-2%

Los Angeles-Long Beach-Anaheim, CA

March 22

-20%

32%

Chicago, IL

March 22

-23%

12%

Dallas-Fort Worth, TX

March 24

-15%

39%

Philadelphia, PA

March 25

-30%

-9%

Houston, TX

March 24

-9%

56%

Washington, DC

March 22

-14%

21%

Miami-Fort Lauderdale, FL

March 20

-19%

35%

Atlanta, GA

March 18

-10%

31%

Boston, MA

March 27

-26%

-4%

San Francisco, CA

March 25

-29%

6%

Detroit, MI

April 3

-30%

-15%

Riverside, CA

March 22

-19%

30%

Phoenix, AZ

March 22

-21%

30%

Seattle, WA

March 22

-18%

17%

Minneapolis-St Paul, MN

March 22

-9%

17%

San Diego, CA

March 22

-25%

27%

St. Louis, MO

March 26

-19%

10%

Tampa, FL

March 22

-25%

21%

Baltimore, MD

March 25

-20%

8%

Denver, CO

March 22

-8%

22%

Pittsburgh, PA

April 4

-33%

-15%

Portland, OR

March 22

-14%

18%

Charlotte, NC

March 22

-20%

24%

Sacramento, CA

March 22

-20%

24%

San Antonio, TX

March 24

-21%

40%

Orlando, FL

March 18

-22%

27%

Cincinnati, OH

March 22

-21%

18%

Cleveland, OH

March 22

-25%

10%

Kansas City, MO

March 23

-17%

15%

Las Vegas, NV

March 21

-15%

45%

Columbus, OH

March 22

-25%

17%

Indianapolis, IN

March 22

-18%

13%

San Jose, CA

March 22

-26%

13%

Austin, TX

March 22

-18%

35%

* Since March 11, 2020, using a seven-day trailing average

** Using a seven-day trailing average

Click here to read the full release at Zillow.com.

About Author

Director of Education & Outreach, National Real Estate Investors Association

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